11/20/2022 0 Comments Now thats what i call music 100In a 1995 interview with Billboard‘s sister publication Music Monitor, Box Music founder Ashley Abram, who compiled many of the early Now albums starting with Now 2, said, “No compilation had done numbers like that at that time. album chart at the end of 1983, selling 900,000 copies. When that first CD hit stores in the U.K., no one had any idea it would become an ongoing series. At the same time, the Universal/Sony joint venture will re-issue that first album, belatedly known as Now 1, on vinyl, cassette and CD. On July 20, the Now series will issue its 100th CD (yes, the world’s longest running compilation series still is released as a physical product, though it’s also available for download and streaming). It was catchy, funny, and we knew we could shorten it to that iconic Now.” The poster was on the wall while we were brainstorming a name for the compilation album, and as the slogan was suggested we knew we had our name. I thought Simon Draper would find it amusing, so I brought it back to the office for him. There was a Danish Bacon poster in the shop, which had the caption ‘Now, That’s What I Call Music’ above a pig, while a chicken laid an egg. One hundred albums later, I’m delighted it has been able to brighten so many people’s lives.”Īsked how the compilation’s distinctive name was chosen, Branson recalls, “I fell in love with a girl who worked in a bric-a-brac shop in Westbourne Grove, so I became a regular visitor. But we knew we had a great idea, a strong brand and a brilliant team, so I was pretty confident. “As we all gathered on Oxford Street for the big launch in 1983, we had no idea it would go on to be so successful.
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